Bankia has initiated the process for the implementation of its brand in the branch network. In the first phase, which will run during the first quarter of the year, will adapt the external image of 265 offices.
For the process were selected branches in all regions, reaffirming the national implementation of the entity.
Among the elected offices to begin the deployment of the brand’s all the boxes that gave rise to the group, which will now cease to be present in the new image of the entity.
In addition to the retail network, shall also changing the image of the business centers and attached to the private banking business. The latter will operate under the brand Bankia Banca Privada, with a distinct aesthetic of the commercial network.